My Marketing Audit Process
Step 1: Talk
Once you fill out and submit our audit proposal form, I’ll request a phone call to discuss the type of audit you are looking for and to explain my process in more detail. You tell me why you feel an audit is necessary, your goals for the audit, and your budget. I determine if and how I can help you. I will only provide an audit if I think I can drive true ROI through my audits. No BS.
Step 2: Scope & Initial Payment
I know the audit I’ll be performing. Now it’s time for me to build out an extremely brief scope that lists my requirements, and provides you with a timeline and a firm quote to chew on. I hate paperwork and contracts, so once you approve the quote, I send you a super-short agreement. We’ll virtually high-five one another and I’ll provide an invoice for half of the audit cost up-front. Once you pay, I begin auditing.
Step 3: Audit
Time to make the doughnuts. This is essentially the last you will hear from me until the audit is complete. I will reach out if I have questions or need clarification (and I often do), but best thing to do is let me focus on your audit until the deadline date agreed upon in the scope. To give you an idea of how long my audits take, I have listed some typical time frames below:
- SEO Audits
- Under 1k Pages: 1-2 weeks
- 1k – 100k Pages: 2-4 weeks
- 100k – 500k Pages: 4-5 weeks
- 500k+ Pages: 5 weeks
- Backlink Audits, Analytics Audits, Local Audits – 2 weeks
Step 4: Delivery and Discussion
The hard part is over! Just kidding. Upon delivery of my audit documents, I like to give you and your team time to chew on them. Usually this takes a few days or even a couple of weeks. Then it’s time for us to have a call together. We go through each document and answer the questions you came up with while chewing. These calls typically take a couple of hours so it may be helpful to schedule more than one.
Step 5: Final Payment
Once I know you’re completely happy with your audit and any included consulting time has been scheduled, I’ll ask for final payment and mark the project as complete. Though I hope this isn’t the last time we work together. 🙁
Step 6: Consulting & Follow-Up
It’s time to talk implementation help. If our scope included consulting hours to aid you with implementation of our recommendations, let’s set up a schedule. If you’re located in Southern California, I may be able to come to you, but typically a Skype call or Google Hangout does just fine. A few things to keep in mind when it comes to having me help you implement:
- I will provide you with an Implementation Plan Spreadsheet that explains the best order in which to implement my recommendations.
- Depending on the type of audit, you may need several parties involved, including SEO/PPC folks, devs, and possibly sales people. Like I say in our FAQs, audit elements are all inextricably linked.
- I only guide you. I don’t do hands-on work. Less risk.
Whether or not consulting hours were agreed upon, I will still follow up approximately once per month for at least the next year. I like to make sure any additional questions are answered and keep an eye on the results of the implementation.
A Note About Results From Our Audits
We believe in every recommendation we give in our audits, and we know our work has generated positive results for many of our clients. However, we are not Google, Bing, or any other search engine, and as such we cannot claim to know what their individual proprietary algorithms are going to do next. That's why we do not guarantee implementing our audit recommendations will bring positive results. What we can guarantee is, based on our experience and deep understanding of SEO, Analytics, Backlinks, and Local search, that our recommendations are going to give you the best chance to improve the online performance of your business.