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How To Sniff Out The Bad SEO Companies Once And For All

I recently did a quick poll of our SEO clients and found out that 75% of them have been through four or more SEO agencies within two years. Let me write that again: 75% of our SEO clients have been through four or more SEO agencies within two years. Most of these...

Check Out Our Post on Inbound.org

Now that the holiday hangover has finally subsided, I wanted to share that on December 17th I had an article published on Inbound.org entitled, “What To Do When Clients Want To ‘Pause’ Marketing For The Holidays”. Granted, by 12/17 most of us are checked out and...

How To Make Me Accept Or Deny Your LinkedIn Connection Request

The LinkedIn connection requests that are most worthwhile are those from individuals who you have connected with beforehand via other means. When I see the data in the chart below, all I think is "here comes the spam". It's the Twitter Follower Syndrome, only Twitter...

Google Algorithm Update Strategy: Just Deal With It

Google recently released another major update to its algorithm. We've heard a lot of algorithm update names in the past few years: "Caffeine", "Venice", and of course the dreaded "Panda" that cleaned house so thoroughly that online business owners and marketers...

How to Create Title Tags That Increase Conversions

Title tags are an important element of any website, no matter what your business is. They are your "first impression" when it comes to your organic (natural) result in the search engines. Here is an example: Title tags appear on every page and/or post of website. Most...

5 Pros and Cons of URL Shorteners From an SEO Perspective

A family member in the web design and development business recently brought up URL shorteners to me. He had just built his own custom shortener that utilized his name and suggested that we do the same here at House of Copy. The way he saw it, why promote the services...