Our 5-Phase SEO Process

We’re going to walk you through how we create real organic growth.

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1. Discover

1. Current Performance Analysis: We create a custom report that pulls data from your Google Analytics, Search Console, and SEMRush and gives us a roadmap to get us started on your SEO strategy. 

2. Competitive Analysis: A thorough analysis of your competitor performance and industry landscape give us a clearer picture of our best keyword and content targets to go after.

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  • Client/Industry Research 60% 60%
  • Competitive Analysis 25% 25%
  • Client Involvement 15% 15%

Month of Campaign

Days To Complete

2. Improve

1. SEO Audit: We crawl through your website to identify technical issues preventing performance. Then we provide a breakdown of how to fix those issues.

2. Keyword Research: Using the data gathered in Phase 1, we identify primary and secondary keywords you already rank for that could use improvement.

3. Website Quality Audit: An evaluation of the overall quality of your website’s structure, authority, and content. We provide specific actions to help improve it.

4.On-Page Improvements: Using the keyword research and quality audit data, we provide a set of on-page recommendations that will improve the key pages on your website.

  • SEO 60% 60%
  • Web Development 20% 20%
  • Content 20% 20%

Month of Campaign

Days To Complete

3. Build

1. Audit Adjustments: We work with you to get our Technical and Quality Audits implemented with your team.

2. Keyword Opportunity: The Phase 2 Keyword Research identified keywords you currently ranked for. The Phase 3 keyword work focuses on new keyword opportunities and identifies content and pages that need to be created.

3. Content Strategy: Recommendations for new pages and content based on Keyword Opportunity research. We guide you through the creation to ensure it aligns with your goals.

4. Conversion Improvement: Are your potential customers able to become real customers easily through your website? We will find out.

  • SEO 45% 45%
  • Content 45% 45%
  • Web Development 10% 10%

Month of Campaign

Days To Complete

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4. Promote

1. Content Development/Creation: We work with you to create our recommended content, utilizing your team or, if you wish, our own.

2. Link Research (Optional): Our team analyzes your website and competitors to understand the types of sites you need placements on. We then build a massive prospecting list of link targets we’ll contact over the life of your campaign.

3. Link Outreach (Optional): Using a number of link outreach tactics, we send pitches to relevant sites for inclusion of a link back to yours. We meticulously manage a number of email accounts to make sure pitches are well received.

  • SEO 50% 50%
  • Content 50% 50%

Month of Campaign

Days To Complete

5. Analyze

1. Measurement: In the beginning we ensured everything that matters was being tracked through various analytics tools, Google Search Console, click tracking, A/B testing, and more.

2. Analysis: It’s time to take all of that data and see what it tells us. What new questions do we have? What conclusions can we come to? What worked? What needs adjustment?

3. Reporting: We share all of the above with you in an interactive report that we review on a monthly basis.

4. Adjust: We take our learnings and apply them in the form of small tweaks or major changes.

  • SEO 90% 90%
  • Client Involvement 10% 10%

Month of Campaign

Days To Complete

Don’t forget: Our process creates real results

The screenshots below illustrate the organic traffic increases and increased visibility we have been able to drive for our clients.

You Must Have Questions. Here Are The Answers.

How much does an SEO campaign cost?

For an annual project, our minimum is $2,500 per month. However we also provide shorter-term SEO projects with certain requirements. If you want to get the best ROI, let's talk so we can put together an accurate traffic projection and proposal. Otherwise we'll just be guessing.

Do you have an hourly rate?

Nope. We charge on a project basis rather than by the hour. You are paying us for results, our experience, and the quality of our work, not for the amount of time we spend on your project. You get quality work and we get to keep providing it. Win-win.

How long does an SEO campaign take?

Depending on your industry, you will begin to see performance improvements within 60-90 days of the start date. The most successful campaigns are ongoing with at least a year of work required, but we also offer shorter-term projects. No matter the size of your business, we need time to work our process, which you can learn more about here

Do you do shorter SEO projects?

We do, but the devil is in the details. We're open to SEO work that doesn't involve full 12-month campaigns, but it depends on the effort and the resources we'll need to muster. As with most questions you may have, the best thing to do is get on the phone with us.

How do you run your SEO campaigns?

For a detailed review of our SEO process, head over here. If you'd like to see some of our sample deliverables, including audits, research documents, or reports, let's set up a call.

Can you guarantee results?

Nope, we're not Google, and Google is a public company offering a free service. What we can guarantee is we will use our process to improve your website performance and work with you to grow your revenue via organic search. As you can see from our results above, we know what we're doing.

Can you get me to rank at the top of page 1 on Google?

Any ethical SEO agency will say, "It depends." If you find someone who answers, "Yes", ask them to describe their process and call their past clients. Then you'll find out what they're really about.

The truth is, it does depend on a number of factors:

  • Your current website health and performance
  • Your industry
  • Your competition, i.e. who currently ranks on page 1?
  • Your budget

This is why it's best to discuss your goals, set expectations, and use as much data as possible to project performance and build an accurate SEO proposal for your business. Contact us.

Ready to find out more?

We've helped companies generate real ROI through SEO. We can do the same for you.

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Let's discuss your business, goals, and questions. We can show you some of our processes and you'll see we walk the walk.

We're an SEO and search marketing company. We use custom data processes and good old fashioned experience to grow revenue for businesses. We can prove it, too.

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Contact

brian@houseofsearch.com

(818) 588-6462

Mailing Address
Cornerstone Corporate Center, 2nd Floor
1902 Wright Pl, Carlsbad, California 92008, US