An SEO Audit Case Study
The Challenge
Barnacles Island Resort is one of several rental resorts located on North Captiva Island, Florida. The resort found itself struggling to gain any traction in organic search results. The biggest challenge in the lodging/hospitality industry is the fact that the search results are dominated by “Goliath” aggregator sites like Trip Advisor and VRBO.
The Solution
SEO Audit and On-Page Optimization Consulting. We began with a thorough assessment of the website from a user-facing and a technical SEO perspective. We delivered a lengthy set of recommended fixes and improvements and worked with the client’s developer over the following months to implement. We then went about a standard optimization strategy: Keyword research, content assessment, implementation of more readable and keyword-targeted copy, site structure improvements, title, description & header work. Finally, we provided content strategy consulting focused on off-site link building. We built an editorial calendar and helped them land a writer and outreach specialist to begin a guest-posting campaign.
%
Organic Traffic Increase
%
Increase in Monthly Organic Bookings
New Ranking Keywords
Happy Client
