An SEO Case Study

The Challenge

I knew Brian Warner, owner of the very popular CelebrityNetWorth.com, from my time doing SEO work for Break Media. After being live for over a year, CNW organic search traffic had plateaued after an initial period of growth.

With over 1 million pages and thousands being added every month, organic growth should have been on a steady upward trend. However, technical issues and the onset of the Panda algorithm updates were having a negative impact on the site’s performance.

Our Solutions

We pushed a three-pronged strategy:

  1. Website Audits & Technical Improvements
  2. Content Strategy
  3. Internal Links

Audits helped us to identify issues (both technical and front-end) with the site that may be preventing it from performing in organic search, along with recommendations to help alleviate those issues. Here’s what we did during our four-year SEO effort:

  • Two large-scale 1 million+ page website audits for CelebrityNetWorth.com between 2011 and 2015.
  • SEO consulting on categorization, page template layouts, and keyword target formats.
  • Content audit to identify improvements to category and profile pages, including crosslink structures.
  • Panda penalty recovery involving dupe content cleanup and internal link mapping improvements.

Over 200 Website Audit Checks

A Full Panda Update Recovery

Hundreds of Technical SEO Issues Addressed

%

Organic Traffic Increase

%

Organic Traffic Recovery Post-Panda

Months for Post-Panda Recovery

Happy Client

We have reached out to Brian at House of Search on a number of occasions since 2011 for full-scale website audits (our site has 2mm+ pages) and periodic SEO consulting. I am always impressed by the thoroughness of his work and his patience in answering questions. CelebrityNetWorth.com’s organic search performance has definitely benefited from House of Search.

Brian Warner

Owner, CelebrityNetWorth.com

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